Tuesday, April 13, 2010

stupid marketing departments

The new Jennifer Crusie Bob Mayer book WILD RIDE -- I was so looking forward to it -- they have written two action adventure romances together and I enjoyed both of them a lot. Books often give away too much on the inside cover description, so without reading about the story, I got the book from the library's 14 day shelf, saw a roller coaster on the front (I love amusement parks as a fictional setting!) and dived right in.

The characters -- Mab, who is painting and restoring an old amusement park, and Ethan, who is a returning veteran with a bullet next to his heart and all of his military skills at the ready -- grabbed me right away and I was starting to really get into the amusement park setting

until page 21

when FREAKIN' DEMONS started talking to minor characters.

Here's the deal. If you are going to genre-hop, that is just fine and perfectly within your rights as a creative author of imaginative fiction. But don't pretend you are writing the same old stuff and trick your adventure-romance fans into buying your new demon filled crap-- just SAY SO ON THE FRONT OF THE DAMN BOOK.

The back cover copy is all quotes about cutesy action adventure witty dialogue romance attributed to the past two books these authors wrote together.
The front cover, there is a small black bird sitting on the roller coaster, otherwise has NO indication that this is a paranormal book. If I liked paranormal books (which, it might now be apparent that I do not, especially without fair warning) this book wouldn't appeal to me because the cover art doesn't look anything like all of the other paranormal books that are marketed to me these days.
I didn't read to page 22.
And I spent several days ranting to other librarians, my family, and pretty much everyone else, along with the innocent Jiffy Lube guy who was present when I got to the infamous page 21, about the horrors of tricky marketing cover art and the ill will that this bad choice of cover art is going to create for a lot of readers who are either upset they wasted money on a book they wouldn't have chosen otherwise, or will never know about this new paranormal book from hot popular authors.
Geez people.

I read only 21 pages


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